The Story Behind Death in the Sea of Mediocrity

This beer was actually designed after a long day at the “office”…aka a beer festival (actually, 2 beer festivals).  The first beer festival was a typical real ale festival with loads and loads of beer (I don’t think I can stress how much option was available at this fest…).  At these festivals I typically drink thirds or halves…not for any other reason than that is how I like to drink.  On this day, I had quite a few different beers and none of them were memorable.  One beer flowed into the next with nothing really sticking out as being interesting (now don’t take this as being the festival’s fault…they only order beer…it is up to the breweries to actually provide beer that is good)

The second beer festival was exactly the opposite.  Yes, there was keg beer…but there was also cask (which is what I am referring to at this point).  The cask was amazing!  The selection was small (say, only 20 odd beers on at a time) but anything you ordered was amazing…delicious…memorable.

So this is where the concept was originally born.  I wanted to make a simple beer (pale and hoppy), and make it into something memorable.

Around the same time, twitter started blowing up with someone’s “genius” idea of naming and shaming breweries that produced hazy beer.  I get that people don’t like to drink murky beer…I get that people in this country drink with their eyes…but that doesn’t make a beer that is hazy, or even murky, is bad.  That being said, it is true that many breweries are making really crap beer and hiding behind things like “naturally hazy” or even “um, it’s a wheat beer”.  In the end, hazy does not indicate a beer is good or bad…only that it still has material in suspension (likewise, clear beer does not indicate a good or bad beer… it only indicates that the suspended matter has been removed)… Anyway…. so I decided that I was going to make a beer using nothing to clear the beer at all…design a beer that is meant to not be clear.  Make a beer with a taste profile designed around matter in suspension.

In the end, “Death in the Sea of Mediocrity” came in to be as a revolt against the “social norm” of beer in this country.  I wanted to create a beer that went against the grain and yet was still a really good beer.  I think I succeeded…

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